Chapter 1: The Trial.
Lamiee Almakook’s Trial takes an unexpected turn when the eyewitness is asked about the crime’s location.
MAKANI is an App that gives a unique address to every building in Libya, Makani aims to step away from the descriptive address to the digital address.
Chapter 1: The Trial.
With a Wes-Anderson style inspired ad, we kicked off the latest series to promote the Makani app.
Many people can be found guilty when it comes to misleading others with wrong directions in Libya. With no street names or reliable infrastructure, countless hours can get wasted just trying to know how to navigate your way to a place.
In the first ad of the Makani series, we follow the narrative of an eyewitness, Lamiee Almakook, who fails at pinpointing where the crime happened, which causes chaos inside the courtroom.
Facebook Cover Photo.
Taken by: Mohamed El Mhedwi.
Edited by: Mohamed Gadi.
Teaser post for the Advert.
Artwork: Mohamed Gadi.
A post to further drive engagement to the page after the video.
Artwork: Mohamed Gadi.
Making Of:
Below, are some videos and photos behind the scenes, bloopers and making of this project.
